Tetsip Media E-commerce SEO Case Study
Tetsip Media: From Zero Rankings to 80% Keywords on Page 1 & 355K Monthly Impressions
Information Details:
Client Overview
Tetsip Media is a Mumbai-based wallpaper manufacturer and seller operating through tetsipmedia.com. As an SEO freelancer in India, I was brought on when the site had no SEO foundation whatsoever no keyword targeting, no optimized collection or product pages, and effectively zero organic visibility on Google.
The Challenge
Wallpaper is a highly visual, design-driven product category where customers search using very specific terms — colors, styles, room types, and even city-specific “wallpaper shop near me” style queries. Without any SEO structure, Tetsip Media’s collection and product pages weren’t competing for any of this search volume, meaning almost all potential organic customers were going to competitors instead.
My Strategy
Collection & Product Page SEO
I rebuilt the site’s information architecture around search intent, optimizing collection pages (by color, style, and material) and individual product pages with proper on-page SEO targeted titles, meta descriptions, header structure, and internal linking between related collections and products so search engines could understand the full catalog.
Detailed, Search-Intent-Driven Content
Each collection page was rewritten with detailed, keyword-rich content that answered real buyer questions (style guidance, room suitability, material info) rather than thin, generic descriptions a key factor for both rankings and on-page engagement.
Interlinking Strategy
A structured interlinking framework connected related collections, products, and blog/guide content, helping distribute authority across the site and improve crawlability for Google’s bots.
Offpage SEO
Alongside on-site work, an offpage SEO campaign built external authority signals to support the domain’s overall ranking strength.
The Results (8 Months)
Search Visibility:
- Grew from zero organic rankings to 355K impressions and 3.87K clicks in the most recent reporting period
- 80% of target keywords now rank on page 1 of Google
- Average position across tracked queries sits at 7.6, with several high-value terms ranking in the top 5
- Tetsip Media now also appears in AI platform results (like ChatGPT) — an emerging visibility channel beyond traditional search
Keyword Performance Highlights:
- City-intent terms like “wallpaper ahmedabad” (position 4.6) and “wallpaper in ahmedabad” (position 3.9) rank strongly, driving high-intent local traffic
- Color/style-specific terms such as “white wallpaper” (15,114 impressions) and “beige wallpaper” (3,741 impressions) show strong demand capture
- Brand recognition term “tetsip media” ranks at position 1.2, confirming strong branded search presence built alongside generic rankings
Tetsip Media — SEO Performance Results
Why It Worked
Rather than treating SEO as a single fix, the strategy layered four reinforcing elements — page structure, content depth, internal linking, and offpage authority — so that as Google crawled and understood the site better each month, rankings compounded rather than plateaued. Starting from zero meant every ranking gain was measurable, and the consistent upward trend over 8 months reflects a system built for sustained growth rather than short-term spikes.
Looking to Grow Your E-commerce Rankings?
If you run a product-based business and want organic visibility that compounds over time, see how I work as an SEO expert in India or explore full performance marketing services if you also need paid channels working alongside SEO.
Projects
Case Studies We Worked On
Check our latest client work portfolios below.