Sharing Houseboat Travel Google Ads Case Study
Sharing Houseboat: 19,107 Clicks & 4,821 Conversions at ₹72 Cost-Per-Conversion Through Google Ads
Information Details:
Client Overview
Sharing Houseboat is an Alleppey-based houseboat booking platform offering shared and private backwater cruise packages across Kerala, with pricing starting around ₹1,499 for day cruises and premium overnight packages ranging up to ₹10,000-15,000. As a Google Ads freelancer in India, I was brought in to build and manage a lead-generation campaign that could deliver a steady flow of daily enquiries without inflating cost-per-lead in a highly seasonal, price-sensitive travel category.
The Challenge
Houseboat bookings are a competitive, high-intent but price-conscious search category travelers compare multiple operators before booking, and clicks can get expensive fast if targeting isn’t tight. The client’s core requirement was clear: low CPC, low cost-per-conversion, and daily leads not just traffic, but a consistent, affordable pipeline of enquiries the sales team could work through calls and WhatsApp follow-ups.
My Strategy
Tightly Targeted Search Campaign
I built a dedicated Search campaign (“Leads Search Ads”) using Target CPA bidding, structured around high-intent booking terms rather than broad awareness keywords, ensuring spend went toward users actively searching to book a houseboat rather than just researching Alleppey as a destination.
Conversion-Focused Ad Copy
Ad creatives were written to speak directly to the price-conscious, deal-seeking traveler highlighting shared houseboat pricing, meals included, and scenic backwater views with an “Excellent” ad strength rating, ensuring maximum relevance and Quality Score, which directly helps keep CPC low.
End-to-End Campaign Management
The entire campaign setup, keyword refinement, bid strategy, and ongoing monitoring was created and managed personally, allowing quick adjustments based on real conversion data and direct client feedback on lead quality rather than relying on automated reporting alone.
The Results (8 Months)
13+ Months (ongoing)
- 19,107 clicks and 115,676 impressions, with an above-average 16.52% CTR showing strong ad relevance for the audience being targeted
- Average CPC of just ₹18.18, keeping the cost of each click well within a range that supports a low-ticket, high-volume travel booking model
- 25.23% conversion rate, translating to 4,821 conversions a very strong rate for the travel and hospitality category
- Cost-per-conversion of ₹72.05, directly meeting the client’s core requirement of a low, sustainable cost per lead
- 85 direct phone calls generated alongside form/WhatsApp-based leads, giving the client multiple channels to follow up on enquiries
Sharing Houseboat — Google Ads Results
Why It Worked
The client had shared an important insight from his own sales process: only 1 in 10 leads converts on the first contact, while 2-3 more convert after 8-10 follow-ups. This meant the campaign’s job wasn’t just to generate leads it was to generate a high enough volume of low-cost leads daily that the sales team’s follow-up process had enough raw material to work with. By keeping CPC and cost-per-conversion low while maintaining daily lead flow, the campaign gave the client’s team the volume needed to let their proven follow-up process do the rest without the paid spend becoming a bottleneck.
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